CrossCulTour stands for “Cross-Marketing Strategies for Culture and Tourism“.

The European Cultural Route TRANSROMANICA, initiated during a former project in 2003, connects our common Romanesque heritage and has prepared the ground for CrossCulTour:

The approach is to take the results and partnership of TRANSROMANICA on to the next level.

Based on the Romanesque heritage, CrossCulTour embraces further stylistic periods and cultural elements of the regions, establishes collaboration with marketing partners linked to cultural heritage and promotes cross-sector cooperation.


PROJECT DURATION: December 2008 - November 2011




- Preservation and promotion of cultural sites and landscapes by means of an appropriate cross-marketing approach to cultural tourism

- Making cultural destinations more competitive by establishing cooperation with small and medium sized enterprises, opening access to markets and connecting disadvantaged regions with cultural centres by using innovative communication technologies

- Increase in employment and incomes

- Creation of a stronger regional and European identity for 7.6 million citizens from partner regions based on common cultural-historic roots





Ministry of Regional Development and Transport of Federal Land Saxony-Anhalt (Germany)


TRANSROMANICA - The Romanesque Routes of European Heritage (Germany)


Tourism Association of Saxony-Anhalt (Germany)


German Economic Institute for Tourism at Munich University - dwif (Germany)


Thuringia Tourism GmbH (Germany)


Alpen Adria Universitaet Klagenfurt (Austria)


Province of Modena (Italy)


International Tourism Institute (Slovenia)




Analysis of cultural-historic and economic environment (tourism and Government to Business/G2B-structures) in the partner regions as preparation for cross-marketing implementation


Best Practice Workshop on cross-marketing in cultural tourism


Establishment of cooperation with international tour operators and creation of products in cultural tourism, completed by a sales manual


Concepts for transnational trails connecting cultural heritage with themes for different target groups (biking, hiking, pilgrimage, culinary delight)


Knowledge transfer through training courses, workshops and Online Knowledge Portal promoting innovative action in cultural heritage management


Image Brochure for business partners and tourists displaying overall range of CrossCulTour and Associated Partners


Development and implementation of a Maps and Signs Guide to achieve consistent and recognisable presentation of cultural heritage


Audio Guide Portal for download of audio-tracks for more than 100 recorded sites


Sales Tour in Asia and America to establish concrete B2B-partnerships


Initiation and establishment of cultural heritage network and special product development on Youth tourism



Final Mobile Exhibition on project results touring from Brussels to partner regions







The “Langhe Monferrato Roero Countryside and Literary Park” project promotes the countryside and cultural heritage of Lower Piedmont through an itinerary that integrates several different “literary itineraries” to discover the places where some famous authors worked and lived.


The Langhe Monferrato and Roero Agency has successfully achieved the best international quality certificates according to the standard ISO 9001:2008

Langhe Monferrato Roero Soc. Cons.    Via Leopardi, 4 - 14100 Asti (AT) - P.iva 02437020049 - privacy