WINE

Despite producing the majority of wine sold in the world, the European wine industry, the oldest in the world and distinctive element of our heritage, is increasingly competing with new wine producers worldwide.
One of the areas where the European wine industry is suffering a penalty is marketing: they are affected by this shortage, especially small producers who make wine of good quality without focus on the promotion, with the result of not selling as much as hoped.
The primary goal of WINE is to provide assistance to small producers, supporting them in the delicate management of marketing, having held that the needs expressed by a sample of small farmers in areas less well-known and emerging in Italy, France, Germany, Czech Republic, Slovenia, Spain and Romania.

OBJECTIVES

• Analysis of marketing needs based on a survey of small producers of wine;
• Examples of good practice in the wine marketing developed in England, Austria and Northern Italy, as in other parts of Europe and the new world beaters.
• Provision of tools covering all major aspects of marketing, both innovative and traditional, focusing on the needs of selected areas but transferred to producers in other parts of Europe, and designed so that they can be used by the producers themselves.
• Guidelines to provide the training for the use of marketing tools by those producers who require this type of assistance.
• Printed version of the marketing tools available in all languages of the project. These and all other products will be available on a multilingual website open to all.

PARTNERSHIP

Responsible:

University of Glasgow, Department of Adult and Continuing Education (DACE), United Kingdom
www.gla.ac.uk

 
Partner:

BEST, Austria
www.best.at

 
Akses, Czech Republic
www.akses.cz

 
Qualifizierungs-und Vermittlungs GmbH (QVG), Germany
www.qvg-cham.de

 

Universidad de Alicante, Spain
www.ua.es

 
Beehive, Italy
www.beehive-lemarche.com

 
Fondul De Dezvoltare A Euroregiunii Carpatica - Fdec, Romania
www.carpathianfoundation.org

 
Stiftelsen Kursverksamhet Vid Lund Universitet / Folkuniversitetet, Sweden
www.folkuniversitetet.se

 
Univerza na Primorskem, Institute for Mediterranean Agriculture and Olive Growing (ZRS), Slovenia
www.zrs.upr.si

 
PILOT PROJECT

The pilot project involves the creation of a website for training in the field of marketing for small wine producers in the area of the southern Piedmont.

EVENTS

Wine of the last meeting held in June 2009, were taken into consideration in terms of marketing research conducted by several universities project partners, while the next and last meeting in October will be considered and discussed the results inconclusive.

INFO

www.gla.ac.uk/wine

CONTATTI

europa@lamoro.it